Search Engine Marketing courses in Delhi offers a broader vision on Digital marketing that involves promoting websites by increasing their visibility in search engine results pages (SERPs). It primarily uses paid advertising to achieve this goal. SEM encompasses techniques such as pay-per-click (PPC) advertising, cost-per-click (CPC), and search engine optimization (SEO). It’s a powerful tool for businesses looking to increase their online presence, drive traffic, and convert visitors into customers. Understanding SEM strategies can provide a competitive edge in today’s digital-centric business environment, making it a valuable skill for marketers and business owners alike.
Google Ads is an online advertising platform created by Google. It allows advertisers to display brief advertisements, service offerings, product listings, and videos to web users. Google ads under Search Engine Marketing courses in Delhi is designed to serve ads based on the user’s search queries on Google Search, within mobile apps, videos, and on non-search websites. Advertisers bid on the opportunity to have their ads shown in these spaces, aiming to reach potential customers who are interested in their products or services.
Keyword Research and Selection
Keyword Research and Selection in SEM involves identifying relevant terms that users enter into search engines. The goal is to optimize a website or create ads using these keywords to drive traffic and conversions. This process uses tools like Google Keyword Planner to analyze search volume and competition. Regular updates are essential to keep up with changing trends. Here in FCR we offer Search Engine Marketing courses to cover all important topics.
In conclusion, Search Engine Marketing courses in Delhi offer valuable insights into digital marketing, enhancing skills and business visibility online. As the digital landscape evolves, these courses provide a competitive edge, contributing to business growth and success by staying updated with the latest SEM practices.